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SELLER
 

SERVICES

 

It can be very difficult to find a Real Estate Team that has the experience and know how to successfully sell your home for top dollar with minimal days on market. At DREAM we deliver and provide incomparable services creating results that will make you proud to refer us to your closest family and friends!

FREE HOME ESTIMATE

PRE-LISTING
 

SELLING PROCESS

 

At DREAM we are committed to giving all of our clients the best tools possible to prepare for an amazing home selling experience. We are happy to answer all your questions and empower you to achieve your goals.

KNOW YOUR PROPERTY

If you are not already, become familiar with such facts about your property as property taxes, zoning, lot size, square footage, etc. Look at the terms of your existing loan.

RESEARCH THE CURRENT MARKET AND PROPERTY LAWS IN YOUR AREA

How much are properties similar to yours selling for? What are the terms of the sales? What property disclosure laws do you need to take into consideration?

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SET THE PRICE

Once you know the specifics about your home and have checked out what similar properties in your area are selling for, set a realistic price.

DETERMINE FINANCING 

Contact lenders in your area to determine what the options are for your prospective buyer. You want to be informed before they ask, or your lack of knowledge may turn them off.

PERFORM A “WALK-THROUGH”

Look at it from the perspective of both the prospective buyer and the inspector. Take notes on all items that need to be repaired or replaced.

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FREE HOME ESTIMATE

DETAILS

OUTSIDE

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Paint? Is it obviously cracked or faded, or an uncommon choice in color that might turn off prospective buyers)?

If a house with a yard, is the lawn and landscaping attractive and well-kept?

If it is a condo, you can’t do much about the building, but is the front door (and balcony, if there is one) appealing?

Are the windows and doors attractive and in good condition?

Are the roof (and the gutters) in good condition?

Is the grass nicely cut, are the hedges trimmed, are the leaves swept up? Are all toys put away such as bikes, scooters, etc.?

DETAILS
 

INSIDE

 

 

Paints & finishes? This is one area with the best ratio of least expensive to most desired. For a minimal investment, you could possibly make or break a sale by having your home look well-kept and inviting.

Are the appliances in good working order and of recent vintage?

Are the plumbing and electrical systems in good condition? Are they fully functional?

Carpets & floor coverings? Floor coverings are worth paying for so that your home makes a good impression.

Are the sealants (sink, shower,windows) in good condition?

Light & fixtures working properly, and is there good lighting in each room so that prospective buyers won’t think you’re hiding something?

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DEFINING SUCCESS

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  • What is your motivation to sell?

  • What is your timeline to move?

  • Where are you moving?

  • What is most important for you?

OUTLINING YOUR OBJECTIVES

 

UNDERSTANDING THE MARKET

  • Market Dynamics: Macro v. Micro

  • Market Forces: Supply & Demand

  • Full Scope Market Analysis

  • Personal Timing & Seasonal Considerations

 

STRATEGIC PLANNING

  • Outline Features & Benefits

  • Determine Key Differentiators Based on Active Inventory

LISTING DETAILS

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DOCUMENTATION & CONTRACTS

  • Complete Any Property Improvements

  • Engage Staging Consultant

  • Photography and Media Professionals

  • Organize Trusted Advisor Meeting

  • Define Launch Timeline

 

MARKETING PREPERATIONS

  • Property Launch Collateral

  • Traditional Advertising

  • Digital Marketing Plan

  • Social Media Strategy

  • Broker Network Exposure

  • Showing Strategy

  • Cross Marketing

  • International Buyer Strategy

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LAUNCH PROPERTY

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LAUNCH THE MARKETING PLAN

  • Creating the Perception of Value

  • Attract & Qualify Potential Buyers

  • Safe Showing

  • Monitor Interest

  • Weekly Reports, Updates

  • Communication Strategy

  • Respond to Changes in the Market Place

 

NEGOTIATING STRATEGIES

  • Procure Written Offers

  • Analyze the Merits of Each Offer

  • Strategically Respond to Offers

  • Negotiate to Optimize Price & Terms

  • Multiple Offer Process

  • Back-Up Offer Strategies

ESCROW PROCESS

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ESCROW PROCESS & CLOSING​

  • Complete Disclosures

  • Transitioning from the Property

  • Final Documentation

  • Closing & Celebrations

 

WORKING TOGETHER AGAIN

  • Staying in Touch

  • Keep Informed on Second Homes

  • Keep Informed on Investment Properties

  • Providing Resources

  • Feedback, Testimonials, & Referrals